Hi, I’m Maxim.
I help founders and small business owners validate products, sharpen positioning, and secure the capital they need to grow. My background spans product management at a fintech startup, seed-stage venture investing, and advisory work with early-stage climate and impact ventures.
I combine structured experimentation with practical, founder-friendly support – whether you’re shipping a new feature, testing a new strategy, or launching your product to market.
How I can help
Customer Discovery & Insight
Understand who your users are and what they need.
- Customer interviews & research
- Problem & solution validation
- Insight summaries for product decisions
Product Strategy & Roadmapping
Turn ideas into clear product direction and MVP iterations.
- Prioritization & roadmap planning
- User journey design & flows
- Product decision frameworks
Go-to-Market & Positioning
Build a story that connects product, users, and the market.
- Messaging & positioning
- Early go-to-market experiments
- Feedback loops for improvement
Simple, collaborative, data-informed.
- Listen first: understand your context, constraints, and goals.
- Start small: focus on the next most valuable experiment, not a 50-page strategy.
- Co-create: we work together in Notion, docs, or tools your team already uses.
- Make it concrete: deliverables you can show to customers, investors, or your team.
Recent projects
- PorchPass (fintech): Led product discovery and roadmap development for a mobile-home lending platform, improving the user experience for borrowers with limited credit history.
- 15Rock (ESG data platform): Helped validate customer segments and product use cases through structured interviews and early product thinking.
- Raddis Cotton (climate and supply chain): Designed a market and stakeholder model to support product decisions and rollout strategy across multiple regions.
I typically work through focused sprints (2–4 weeks) or as an ongoing product strategy partner—depending on what your team needs.
Let’s talk
Interested in working together?
Send a short note with who you are, what you’re building, and what you’d like help with.
Email: maxim@marathonventure.co
Email Maxim